Customers are saying it's a 'crime' after Krispy Kreme confirmed it has discontinued a popular summer flavor

KRISPY Kreme has relaunched a fan-favorite doughnut flavor for an extremely limited amount of time - but fans are reeling after the brand took it back off the shelves.

Krispy Kreme fans took to X, the social media platform formerly known as Twitter, to criticize the second discontinuation.

Fans were happy to grab the brand's Strawberry Glazed Doughnuts from September 1 through September 4.

But the treat was taken off the shelves immediately after Labor Day weekend, inspiring consternation.

One fan wrote: "Krispy Kreme running out of Strawberry Glazed Donuts before I could get some is a CRIME!!!"

Several people reported that their store ran out of the doughnuts before customers could get their hands on them.

Another disgruntled fan wrote: "Gotta love the 'come on in' from corporate only to be told 'we ain’t got none' by local."

Krispy Kreme responded to the second customer, connecting them with a customer service team.

INSIDE THE DOUGHNUT

The bright pink glazed doughnut first hit Krispy Kreme shelves in 2020.

Krispy Kreme brought the doughnuts back for the four-day period as a celebration of the end of summer.

To announce the re-launch, the company wrote on X: "Strawberry Glaze is having a moment and we are HERE for it!"

The doughnut inspired Hailey Bieber, who created a new strawberry glaze peptide lip treatment for her beauty brand.

Krispy Kreme described the doughnut as the normal glazed doughnut base featuring "vibrant strawberry glaze with sweet strawberry flavor."

Each doughnut packed 190 calories, 10 grams of sugar, and three grams of protein, according to Fatsecret.

Specialty doughnuts at the brand start at $1.29 apiece.

NEW KRISPY KREMES

Krispy Kreme has already begun unveiling its fall menu.

The brand launched its Pumpkin Spice Collection on August 7, beating Dunkin' and Starbucks to the ever-advancing, fan-favorite flavor season.

The brand launched two new flavors in its fall menu - the Pumpkin Spice Maple Pecan Doughnut and the Pumpkin Spice Cheesecake Swirl Doughnut.

Fall lovers have already stopped to grab the fan-favorite Pumpkin Spice Latte and Pumpkin Spice coffee.

"Krispy Kreme is giving you pumpkin’ to talk about with new and returning delicious doughnuts, coffees, and more in our Pumpkin Spice Collection," the company wrote on its website.

The U.S. Sun reports on other fall launches - here is the latest on Starbuck's Pumpkin drop.

Also, here is Dunkin's Pumpkin release.