A DELICIOUS new M&M flavour has satisfied the cravings of Australian coffee lovers.
Mars Wrigley has launched a limited-edition mocha mudcake twist of its iconic tiny treat, which has sent fans wild.
It comes as the iconic brand tailored to an Aussie market where 75 per cent of the population drink coffee daily, reports claimed.
Hitting the major retailer shelves yesterday, the unique M&M's product offered the best of both worlds for snack enthusiasts.
The chocolate features a mocha mudcake centre with a fudge-like texture that melts in the mouths of shoppers.
It also coated in smooth cocoa and finished with the irresistible trademark crisp shell.
READ MORE ON CHOCOLATE TREATS
Ben Hill, Mars Wrigley’s marketing director, said: "We know Australians love coffee, our love and appreciation for coffee flavoured chocolate treats continues to grow year on year.
"Consumers are increasingly looking for innovation beyond just flavour, with texture becoming an increasing focal point to enhance the 'eating experience'.
"As a company, we've been investing into the growth and development of our Bitesize portfolio over the last few years.
"We have focused on consumer-led innovation and we’re now at a really exciting stage as we’re starting to see the products land on shelves across the country."
Most read in The US Sun
M&M’s Mocha Mudcake is available Australia-wide with a price tag of $5.50 for a limited time only.
The product launch has excited social media fans who flocked to share their reviews.
"It's good, I'd recommend it," a Facebook user said.
"I scored a packet of these yesterday and they were delicious," another added.
It comes as Cadbury launched a new Slices Caramilk chocolate bar with a delicious twist.
While a new wild flavour of an iconic treat has left fans split on whether to love it or hate it.
