SUBWAY has announced it is bringing back a famous promotion this year that let fans get a monthly subscription to footlong sandwiches.
The deal goes live today and promises Subway customers a $15 Footlong Pass.
The pass serves as a monthly subscription entitling customers to 50 percent off a footlong each day.
The membership first became available in August 2022 for rewards members.
It was quite a hit as Subway fans caused the 10,000 available passes to sell out within just six hours.
This season, Subway has upped the ante, offering 250,000 passes to fans of the sandwich chain.
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"Subway's inaugural Footlong Pass showcases all of the things our fans crave from Subway: our footlong subs, everyday value, and, of course, exclusive perks for loyalty members," Barb Millette, senior director of loyalty and gift cards, said in a statement.
Even though more passes are available this year, Millette said she still anticipates the passes to sell out quickly.
The pass is only available to rewards members, and it goes live beginning Tuesday at 8am.
Rewards members should sign up for the program by going to subwayfootlongpass.com, where the pass will be available for sign-up until March 25 or until supplies last.
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The monthly pass permits you to 50 percent off any footlong sandwich daily from April 1 to April 30.
This will be available in all locations. Subway is one of the world’s largest restaurant chains, with 37,000 stores in 100 countries.
SUBWAY IN THE NEWS
Subway, like many other fast food chains, has experienced substantial growth and transformation since the pandemic first hit in 2020.
The chain embraced change with two major menu launches and an increased emphasis on digital sales.
The Footlong Pass was first launched after Subway created its Subway Series menu, which features 12 specialty-crafted sandwiches.
At the end of 2022, Subway had survived the pandemic with eight straight quarters of positive comps and exceeded sales projections.
Global same-store sales grew by 9.2 percent versus 2021 and 29.1 percent against 2020. In North America specifically, its comps increased 7.8 percent year over year.
Despite its widespread success, Subway has still closed certain locations including one store in Birmingham, New York, which experienced a staffing shortage.
Last month, executives at the sandwich chain confirmed the company was exploring a potential sale after years of steady financial performance.
Originally, the Wall Street Journal broke the news of the sale and reported Subway may be valued at over $10billion. However, no specific buyers have been announced since.
"The management team remains committed to the future and will continue to execute against its multi-year transformation journey, which includes a focus on menu innovation, modernization of restaurants and improvements to its overall guest experience," the company said.
To compete more effectively with rivals Firehouse Subs and Jersey Mike’s, Subway is also considering switching to a meat slicer at all locations instead of its pre-sliced deli meats.
FAST FOOD MEMBERSHIP
Other chains have tried their hand at subscription programs as well in an effort to boost customer loyalty among increasing fast food competition.
Panera, for example, launched its Panera’s Unlimited Sip Club.
This membership program allowed customers to earn one free self-serve beverage every two hours with unlimited refills for just $11.99 per month.
Around the same time, Taco Bell pleased customers with its limited-time $10 Taco Lover’s Pass, which saw fans earn one of seven tacos a day for 30 days.
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Taco Bell also launched several new menu items, including the Double Steak Grilled Cheese Burrito and Bacon Club Chalupa.
In other news, Chick-fil-A fans have pushed back against new policy changes to the loyalty program which will cause customers to pay more.
