Kroger confirms it has discontinued popular drink - baffling shoppers after admitting it was one of their favorites too

KROGER has officially confirmed to its customers that some of its most popular drinks are indefinitely discontinued, and they're even sad about it.

The company replied to a message on Twitter from a user that goes by the handle JustFletch, who pleaded for the company to tell him that the 'Fizz & Co. Seltzers' weren't discontinued.

"@kroger I have been told this product has been discontinued say it isn't so..." JustFletch said in the post.

However, Kroger quickly confirmed that the rumors were in fact true.

"Hi there! Unfortunately, we were able to verify that this has been discontinued. We deeply apologize for any inconvenience," the company replied.

Multiple users replied to the Ohio-based company in the thread, and interestingly enough, Kroger seems disappointed by the seltzers being discontinued as well.

“There is no product like this in the world. I'm so upset. Surely the demand is there,” wrote one Twitter user.

“Every day is less good without this product!!!!!!!!!!!!” tweeted another, to which Kroger replied: “We are saddened about it too!”

Fans of the drink have been calling for its return, even creating a Facebook group to rally behind getting their favorite flavors back.

Some users shared emails they wrote to corporate, asking for the return of the drink.

“We know that customers enjoy our Kroger Brand products and appreciate your support of our private label brands,” read a message from the Kroger Executive Office.

“In reaching out to our Corporate Food Technology group, it was confirmed this product was discontinued due to low volume sales in all of our Kroger divisions.”

Customers in the comments slammed the message with many complaining that the product was difficult to find while they were shopping.

“How when it was sold out every single time I went?” wrote one person. “They always stocked it near regular sodas and not near seltzer in my store which may have contributed to this. I’m so heartbroken.”

Meanwhile, another major change is coming to Kroger as the retailer copies Wegmans and Whole Foods to give you a unique shopping experience.

Also, a huge change is coming to Krogers and Albertsons customers that will make shopping so much easier.