THIS is the shocking moment an affluent gallery owner hosed down a homeless woman for sitting outside his place of business.
Temperatures hit a low of 49f in San Francisco on the day gallery owner Collier Gwin chose to spray the poor woman.
The video shows Gwin casually lounging against black railing near his gallery, spraying the woman who attempted to block the water with her hands.
He then angrily points down the street, motioning for her to take her things and leave.
The gallery formerly catered to celebrities such as David Rockefeller and Arnold Schwarzenegger.
The Google reviews of Gwin's business plummeted to a one star rating after the video went viral.
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Scathing reviews accompanied the low ratings, with one reviewer commenting: "I tend to avoid galleries whose owners hose down elderly homeless women in the cold."
After admitting to being the man in the video, Gwin tried to defend his actions.
Shockingly, Gwin said he was attempting to help the woman by turning the hose on her outside of Foster Gwin Gallery.
He said: "I said you have to move, I cannot clean the street, move down.
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"She starts screaming belligerent things, spitting, yelling at me... at that point she was so out of control... I sprayed her with the hose and said move, move. I will help you."
Other nearby businesses expressed outrage at the Gwin's heartless actions.
The woman is well known in the San Francisco's Financial District, where the incident took place.
The chef of Brioche Café, Edson Garcia, captured the viral video around 6am Monday morning.
He told The San Francisco Chronicle: "I was shocked. I know that lady."
The owner of neighbouring Barbossa Lounge, seen in the background of the video, condemned Gwin's actions.
Owner Arash Ghanadan told The Mail: "We are extremely disappointed in this individual's behavior and in no way support such actions.
"It's been a hard time for our business in the past three years with a pandemic. We barely survived that and now our reputation is being ruined by a video that everyone is falsely assuming relates to our business."
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San Francisco has been grappling with a major homelessness problem, exacerbated by the pandemic.
The Chronicle estimated around 8000 people were homeless in early 2022, which is "an unusually high number of unsheltered homeless people for a large American city".